|Love is blinds|
|Wednesday, 14 March 2012 11:48|
Stuart Dantzic has launched an online information source for anyone who shares his passion for exterior blinds.
A new blog relating to all things exterior blinds has been launched and is set to stir up debate and revolutionise the industry, according to its author, Stuart Dantzic.
We Love Exterior Blinds was set up to address what Stuart perceived as a lack of knowledge in the UK about this product, which remains more high profile across the Channel.
“The exterior blind market is still in its infancy compared to that of Europe and there are a lot of education issues in the UK,” explains Stuart. “Too often do we hear about horror stories where awnings have been installed poorly, or specified incorrectly leading to consumer dissatisfaction. The knowledge and professionalism of the industry needs to be raised, consumer awareness needs to be raised and also total market awareness needs to be raised.”
Whilst there is no shortage of blinds-related blogs, most are affiliated to a single company, many take a consumer/interiors-based approach, and none – so far as we know – has until now been dedicated solely to exterior blinds.
By contrast, you won't find any namecheck of the company Stuart works for on weloveexteriorblinds.com, although he does describe how he was born into the industry and started work within it at an early age (his parents established “the largest UK manufacturer purely for exterior blinds in the UK”, Caribbean Blinds, 25 years ago). The idea is that rather than simply promoting his company's products, this independent, impartial blog helps promote the product – exterior blinds – in general, spreading awareness of its benefits and acting as a springboard for discussion for anyone with an interest in it.
“The site is aimed at anyone interested in selling, purchasing or specifying exterior blinds or simply who wants to find out more about them,” explains Stuart. “It is for competing blind manufacturers, retailers selling blinds from different suppliers, specifiers including architects and designers, potential purchasers of blinds and existing owners.”
In this respect it is, believes Stuart, “completely unique”, and will be beneficial to the industry as a whole. Already the blog has gained the support of leading industry experts and is attracting 1200 visitors a month. A bi-weekly e-shot goes out to a current list of more than 15,000 people which is growing daily as word spreads.
The blog's open format allows anyone who so wishes to comment on articles, ask questions, join a debate, answer questions and provide contributions. Recent topics covered have included green energy; the BBSA; and the zero-carbon house voted Grand Designs' Home of the Year 2011, which features exterior blinds that automatically lower themselves to help combat the risk of solar overheating.
We Love Exterior Blinds also has a dedicated Twitter page for promoting topics raised on the blog. So far it has received visits from “literally all over the world” says Stuart, citing Russia, America, Mexico and Australia as examples. So there's clearly an appetite for this debate, and as long as that remains the blog can grow and grow – something it was designed to do, with Stuart setting himself the challenge of adding a new article each day.
When asked what he wants to achieve with the site, Stuart demonstrates the straight-talking nature he prides himself on: “For it to become the leading source of information about exterior blinds (which it already is), an ever expanding library containing everything anyone could want to know about exterior blinds and more.”
In the spirit of democracy that characterises the blogosphere and its proponents, Stuart is keen to encourage feedback as well as input. “Knowing what people want to know is key to us providing the right information and feedback in this respect has been great. If it's not on there, it will be soon.”