Broadview says it has re-designed its website to provide more product information, enable greater accessibility and functionality.

The ‘highly engaging, visually rich’ website marks what the company calls a dramatic leap forward in terms of Broadview’s online customer experience.
The new website, www.broadview-blinds.co.uk, has been designed by Intergage to complement Broadview’s six showrooms - Poole, Westbourne, Christchurch and Ferndown in Dorset as well as Calne in Wiltshire and Halstead in Essex – and trade dealer network highlighting the wide range of products Broadview offers and examples of the installations that the company has undertaken. The website provides customers with extensive technical and specification information that is easy to navigate and simple to understand, allowing customers to easily identify the correct products. Key features of the website include its structured pathways which streamline the user experience and enable customers to access relevant information quickly and easily. The site provides the opportunity to navigate the latest products which include blinds, awnings, parasols, café barriers and canopies, download product brochures and book an appointment at the touch of a button.

Ian Pratt, managing director at Broadview, said: “The internet has dramatically changed the retail landscape. Consumers are making the web a key part of the home furnishing buying process, particularly in the early stages when they are carrying out their research.  The face of a retailer is no longer just the showroom but the website too. In the majority of cases, before a customer visits the showroom, they will visit the website, so an effective website holds the key to a good first impression.  As a firm we continually look at ways to improve the service we provide to our customers and as a result we wanted to re-design and upgrade our website so it offers our customers a simple-to-use point of reference for all the information they need.”

• Broadview Blinds