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ShutterCraft becomes S:CRAFT |
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Thursday, 10 July 2008 |
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 ShutterCraft, the distributor of interior wooden plantation shutters has re-branded, and the new identity has been launched to existing trade customers. ShutterCraft will now be trading as S:CRAFT.
The company says the new S:CRAFT brand and logo has modernised ShutterCraft’s identity and presents a more contemporary and minimalist feel. It is designed to embody the high value and quality of its product range and to embrace allied product ranges in addition to shutters. The Rialto made to measure blind collection, for example, now fits more comfortably under the S:CRAFT banner. The new brand describes the made to measure nature of the products S:CRAFT distributes and the craftsmanship at the heart of its manufacture. This is supported by the S:CRAFT strap line “STYLISH, MADE TO MEASURE SOLUTIONS” which will appear increasingly on the company’s marketing materials.The consumer launch of the new brand took place at this year’s Ideal Home Show where S:CRAFT was main sponsor of ‘The S:CRAFT Guest House.’
Described as “a breath taking, single storey house with an affluent 21st century family in mind” it featured the highest quality fixtures and fittings including a PoggenPohl kitchen, Hulsta and Rolf Benz furniture as well as the world’s largest plasma screen. Naturally, S:CRAFT shutters and blinds graced the windows.
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