|Pub operator adapts to the smoking ban|
Brewer and pub operator Hall & Woodhouse has invested heavily to adapt to the smoking ban. Blinds & Shutters hears how Broadview has helped out
Hall & Woodhouse, the independent brewer and pub operator, stepped up a gear to prepare its Tenanted Estate of more than 200 pubs for the smoking ban.
The brewer and its Tenants made an investment of more than £1.2 million to prepare for the ban, which came into force on 1st July 2007.
Central to the investment is the introduction of external facilities which are used by smoking and non-smoking customers alike. Dorset- based manufacturer, Broadview, who supply awnings, umbrellas and blinds, were appointed by Hall & Woodhouse to introduce suitable external facilities.
The Hall & Woodhouse pubs are located in the South of England, across Dorset, Somerset and Devon, and through to South West London and East Sussex. Following a competitive four-way pitch, Broadview was chosen on the strength of its breadth of products, knowledge and ability to tackle the whole job. Broadview worked closely with Hall & Woodhouse to design, manufacture and install appropriate smoking ban solutions to the diverse portfolio of pubs which range from town centre, local community outlets through to rural pubs.
Every establishment now has a comfortable external facility and following an initial assessment of each site to ascertain individual requirements, Broadview designed and installed solutions according to each pub and its surroundings. Products from the Broadview ‘Alfresco’ range which include large-span umbrellas, awnings and canopies were tailor-made and branded using the Hall & Woodhouse corporate colours and corporate identity. Broadview also supplied suitable accessories like heating and lighting to ensure customer satisfaction.
Paul Bunting, tenanted commercial manager of Hall & Woodhouse, said:
He added: “There is no doubt that the cultural change delivered by the smoking ban has been huge and the facilities provided by Broadview ultimately help our tenants to prosper following the introduction of the legislation.
Broadview has provided our pubs with high-quality, cost effective solutions and, as a result of the firm’s close attention to our brief and their undoubted expertise to design tailor-made facilities, we have been extremely pleased with the service provided.”
Mark Pratt, managing director at Broadview, said: “It is evident that customer satisfaction is a priority to Hall & Woodhouse due to its investment in comfortable external facilities. Hall & Woodhouse is now able to accommodate both smoking and non-smoking customers. We are committed to supplying the perfect solution to all of our customers and were delighted to have been awarded the Hall & Woodhouse contract on the strength of our comprehensive product range and extensive experience.”