The market has recently been flooded with inferior, slightly cheaper shutter products and we have had a number of dealers, who were initially lured away by the slightly cheaper price, only soon to return with their tails between their legs. In addition to the substandard quality, the main issues they encountered were old fashioned design, lack of support and excessively long lead-times. A costly experience for many, in terms of loss of income, dissatisfied customers and resultant damage to brand equity. A satisfied customer can supply great word-of-mouth advertising, as each happy customer can steer dozens of new ones your way. It's one of the most credible forms of advertising because a person puts their reputation on the line every time they make a recommendation and that person has nothing to gain but the appreciation of those who are listening.  

Customwest is a long established supplier, with proven credentials in the design and manufacture of plantation shutters and wooden venetian blinds, all extremely competitively priced, and we believe we have a number of additional attributes that clearly sets them apart from the competition.

Firstly all of our shutters are custom-made to fit perfectly, designed specifically for UK windows, and are equally at home in traditional or contemporary interiors. There are a lot of other shutter products on the market that come with larger stiles (50mm in width), which have the distinct disadvantage of blocking out more light and require the use of wider panels that are particularly unsuited to UK properties. Customwest, however, offer a simpler sleeker minimalist design with a range of narrower stiles, reducing the amount of wood and maximising light filtration. All our stiles have a strengthening core inside to prevent warping, with a mortice and tenon joint between all rails and stiles. Once again, there are cheaper options on the market that are glued instead of a mortice and tenon joint. The problem with glue is that it will result in shrinkage overtime increasing undesired light exposure. Their clean look frame options allow for scribed inside recess fitting, allowing the customer to benefit from hidden magnet closure and less light infiltration.

Customwest interior shutters with adjustable louvres can be designed in many different styles and come in an extensive range of louvre sizes from 32mm – 114mm. Customwest’s attention to detail carries right down the paint finishes used, all painted shutters are finished with UV inhibited lacquers that won’t need attention for years to come. Shutters come in many different material and price options, the quality of our lowest price shutter, Seattle, is actually as good as the premium Vancouver Range, it is lower priced because of the material used and finishing required. To give you complete peace of mind, all of their shutter products come with a three year anti-warp and colour fastness warranty.

Full marketing support and training on surveying and installation is offered across the entire range. We provide a fast & efficient ordering system – all orders are submitted electronically using our pre-designed order form, eliminating margin of error encountered when translating from faxes etc.

“At Customwest, our dedication to quality is reflected in our products and our ability to consistently maintain high standards of service. Our shutters are kinder to the environment, we ensure that we use the most material efficient methods to make shutters that are known to us. We are committed to following stringent quality control procedures to ensure that Customwest shutters are continuously made to the highest standards, which in turn allows you to provide good quality to your customer.

We manufacture efficiently and despatch quickly, our slogan ‘Custom Made in the East for the West’ says it all.”

• Customwest