New research by the independent market analyst Mintel indicates that the blinds sector now constitutes 23% of the entire UK window furnishings market, equating to an estimated value of £288 million. This compares to curtains and fabric's 51% share of the market, sheers' 11% and window accessories' 15%.

Benefiting from the growing popularity of simple, modern styling, Mintel's findings show that the blinds sector has enjoyed the strongest sector growth in recent years, increasing in value by over 4% between 2002 - 2003. Indeed the popularity of the highly stylised 'light and natural' look, so tirelessly promoted by home improvement programmes and DIY magazines, has led to a tangible increase sales in blinds of jute, paper or woven wood. 

Further research into the window furnishings consumer indicates that ownership of all types of window furnishings is markedly higher among ABC1s (the wealthiest socio-economic group) and older age groups. Intriguingly, however, venetian and roller blinds buck the trend, enjoying a significantly younger age profile and suggesting a difference in taste which could well influence future sales trends. 

While ownership of blinds is not as prevalent as curtains, Mintel estimates that 31% of households own roller blinds, 23% verticals, 15% venetians and 6% roman. Indeed, looking forward over the next five years, Mintel believes all of the basic conditions are in place to continue to favour growth in the window furnishings market, accompanied by the all important 'style factor' style element which fosters a faster purchasing cycle so increasing volume sales. Mintel believes that not only is it important for suppliers to keep in step with changing consumer tastes, but it is equally important that both suppliers and retailers work harder to promote the qualities of their different products and their suitability for a specific purpose. Findings indicate that such promotion would foster sales growth beyond the core audience and attract the attentions younger consumers and other, previously uninterested, consumer groups.

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