|Amo’s romans hailed a success|
|Wednesday, 07 March 2012 00:00|
Three ranges beautifully presented in a new collection book make it easy for you to showcase Amo’s latest romans collection.
Early orders from Amo Blinds’ new roman collection book have surpassed the company’s predictions and it is putting the success down to having a strong range of gorgeous fabrics backed up by great online support for independent retailers.
The company, based in Liversedge, Yorkshire, debuted the new collection in the final quarter of last year and Amo general manager Richard Greaves believes the approach it has adopted in developing and launching new collections is paying dividends.
“The roman collection book has taken off much better than we had dared hope and all the evidence points to our independent retail customers loving the thought that has gone into the collections to make them easy to sell because they’re very desirable for homeowners,” says Richard.
“Like our roller and vertical collections which came before our romans, we went back to the drawing board to create collection books which made it easy for independent blinds retailers to showcase what we believe to be brilliant collections which are completely in sync with interior design trends.”
According to Richard, the headline figures for the new collection are that there are 116 fabrics across three ranges within the book: Calico, Essential and Affiniti. The collection book is predominantly new fabrics although a handful of the most popular ones have been retained from Amo’s previous roman collection book.
There is a choice of 14 different fabrics in the textured range with focus on a neutral theme which has a broad appeal for many household colour schemes. The plains range contains standard colours such as creams, browns and neutrals as well as more vibrant colours including lime, red and purple.
A cream blackout lining comes as standard although an ivory bonded lining is also available.
Customers will be able to choose fabrics from three price groups within the Essential collection.
There are 10 fabrics to choose from and six baton finishes which give the calico fabrics their distinctive look and all 10 can be chosen from the same single price group.
In the seven different ranges within the collection under headings such as Paradise, Poppet and Cayman, there are 81 colourway fabrics. Homeowners can choose everything from opulent fabrics which are plush to the touch through to daring designs such as zebra print to sweet florals for children’s rooms.
Homeowners can choose from six price groups which reflect the breadth of the collection and the vast majority of fabrics come with ivory bonded lining as standard which exentuates the quality and feel of the romans.
Richard Greaves reiterates his assertion that the quality both of the layout of the book itself and the contents of the three collections it contains helps independent retailers showcase the new Amo roman range to perfection.
“Everyone at Amo is very proud of the collection we have created in terms of the breadth of choice and also the quality of the blinds themselves – not least in the cascading of the blinds which is fantastic,” he says.
“We have also sought to develop additional support for our customers via our website where there are plenty of resources for the roman blinds collection.”