Three ranges beautifully presented in a new collection book make it easy for you to showcase Amo’s latest romans collection.

Early orders from Amo Blinds’ new roman collection book have surpassed the company’s predictions and it is putting the success down to having a strong range of gorgeous fabrics backed up by great online support for independent retailers.

The company, based in Liversedge, Yorkshire, debuted the new collection in the final quarter of last year and Amo general manager Richard Greaves believes the approach it has adopted in developing and launching new collections is paying dividends.

“The roman collection book has taken off much better than we had dared hope and all the evidence points to our independent retail customers loving the thought that has gone into the collections to make them easy to sell because they’re very desirable for homeowners,” says Richard.

“Like our roller and vertical collections which came before our romans, we went back to the drawing board to create collection books which made it easy for independent blinds retailers to showcase what we believe to be brilliant collections which are completely in sync with interior design trends.”

According to Richard, the headline figures for the new collection are that there are 116 fabrics across three ranges within the book: Calico, Essential and Affiniti. The collection book is predominantly new fabrics although a handful of the most popular ones have been retained from Amo’s previous roman collection book.

The collection books
The book itself opens out to reveal the Essential collection on the left-hand side of the book, which also incorporates the Calico collection. The more extensive Affiniti collection is on the right-hand side. It has been designed to help homeowners establish very quickly which range they want to select from.

The Essential collection
The two ranges within the Essential collection are textured and plain fabrics.

There is a choice of 14 different fabrics in the textured range with focus on a neutral theme which has a broad appeal for many household colour schemes. The plains range contains standard colours such as creams, browns and neutrals as well as more vibrant colours including lime, red and purple.

A cream blackout lining comes as standard although an ivory bonded lining is also available.

Customers will be able to choose fabrics from three price groups within the Essential collection.

The Calico collection
As with the Essential collection, there is a mix of standard and vibrant colours in Calico and the weight of the fabric is lighter to reflect its use in sunnier climes.

There are 10 fabrics to choose from and six baton finishes which give the calico fabrics their distinctive look and all 10 can be chosen from the same single price group.

The Affiniti collection
This is the showpiece of the collection book and certainly has the ‘wow’ factor because it contains lots of gorgeous patterns and prints.

In the seven different ranges within the collection under headings such as Paradise, Poppet and Cayman, there are 81 colourway fabrics. Homeowners can choose everything from opulent fabrics which are plush to the touch through to daring designs such as zebra print to sweet florals for children’s rooms.

Homeowners can choose from six price groups which reflect the breadth of the collection and the vast majority of fabrics come with ivory bonded lining as standard which exentuates the quality and feel of the romans.
Matching valances are also available to ensure that the headrail is covered and to set the rest of the blind off to a tee.

It’s all about the lining
At the back of the Affiniti collection is a choice of five different lining options and the bonded ones in particular make the biggest difference in enhancing the feel of the blinds but also the action of the blind and the way it cascades as it is drawn and closed.

Richard Greaves reiterates his assertion that the quality both of the layout of the book itself and the contents of the three collections it contains helps independent retailers showcase the new Amo roman range to perfection.

“Everyone at Amo is very proud of the collection we have created in terms of the breadth of choice and also the quality of the blinds themselves – not least in the cascading of the blinds which is fantastic,” he says.

“We have also sought to develop additional support for our customers via our website where there are plenty of resources for the roman blinds collection.”

The roman blinds section has dedicated swatch facilities where each of the fabrics can be enlarged and viewed in great detail.

• Amo’s roman blinds collection book can be ordered now by calling Amo Sales and Service on 01429 851500.