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 Arena has announced further investment in its product range and additional enhancements to its exceptional customer service
Hot on the heels of recent product innovations including the new pleated roof system as well as the perfect fit frame option for pleated freehangs and aluminium venetians, Arena says it is set to boost the awnings market with its brand new Valencia collection, and launch its exciting new range of Roman blinds.
Paul Harper, general manager, Arena, said: “We aim to keep at the forefront of product advancement in what is a fast evolving environment. The size of our operation means that we can be quick to adapt to changing consumer needs to provide exactly what our customers want.
“Our reputation is built on superior customer service and the widest breadth of product. Our commitment to this strategy requires continued investment in the business, even more so against the backdrop of the difficult market conditions we’re experiencing in the home improvement sector.”
 Arena’s new awning product follows on from the success of its shutters collection which was launched last year. “We’re delighted to be adding awnings to our specialist products range. Our customers want the opportunity to sell bigger ticket items so they can enjoy greater profit margins.”
In addition to a comprehensive product range, recognised for its innovation and design, Arena aims to give customers the best possible support and service. To this end, the company has introduced and continues to develop, pioneering service initiatives and competitive pricing structures.
“Arena aims to differentiate itself in terms of the service that we offer,” continued Paul. “I recently discovered that the combined experience of the people within our office is over 100 years. Customers appreciate that they’re talking to someone who understands the product and their service requirements. This really helps to avoid the frustration of miscommunication.
“We have also invested in our own delivery infrastructure. We now operate a twice weekly nationwide van delivery service, utilising our own van fleet. Customer feedback on our new delivery platform has been excellent with improved reliability the key theme of the feedback received.”
Valencia Awnings put the competition in the shade
Brand new to the Arena collection, this product is produced to the highest standards, using quality components from the market leaders. All the fabrics are solution dyed acrylic and guaranteed not to fade. Supplied by the ‘market leader,’ Dickson, they’re treated with Cleangard for maximum water resistance and to create a long lasting barrier against dirt and mildew. There are 98 different fabrics to choose from, 55 plain and 43 striped in a maximum width of 5.5 metres and a maximum projection of 3 metres.
Valencia awnings can be supplied with manual operation or with a Somfy motorised system, along with a selection of automatic sensors and timers for easier operation.
Lighting and heating can also be added and there’s an extensive range of custom brackets and fixings to ensure flawless installation.
The awnings are produced and delivered in just 10 days and Arena also offers full training for selling, measuring and installing.
New Romans collection
Arena is renowned for its expertise in manufacturing high quality made to measure blinds and shutters and for its wide choice of styles, colours and fabrics and this is reflected in its new Romans collection. Apply
With a fantastic choice of 123 inspirational fabrics, 86 of which are fresh designs, new additions to the beaded braids and metal sidewinder chains, and a new flame retardant range featuring 13 colours, this fabulous new collection is designed to truly offer something for everyone.
A key feature of the new Romans range is the availability of blackout lining on more than 95 per cent of the fabrics giving greater choice and better value as there is no extra charge for this, it’s included in the competitive pricing structure.
Each blind is also available with either a standard cleat or deluxe sidewinder mechanism and with a wider selection of accessories, again at no extra cost.
“Roman blinds are becoming more and more popular,” said Paul Harper. “They really are the modern alternative to curtains, combining all the practical qualities of a blind with the appeal of soft fabrics plus the additional benefits of energy efficient properties.
“They work well in any number of different settings from contemporary to both period and traditional style of properties. The new fabrics in the Romans range have been inspired by all the latest trends for prints and patterns as well as a great choice of plains and ‘favourites’.
“Arena’s re-designed presenter features an aspirational mix of lifestyle photography and is arranged in attractive colour palettes which we think will really appeal to the customer,” added Paul. “And for ease of use the accessories card is now removable.”
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