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A perfect Affiniti
Thursday, 15 May 2008 01:00
 Blinds & Shutters takes a look at Affiniti, Amo’s new Roman collection which has 110 fabrics to choose from and a number of options available

Amo has launched what it calls a stunning new collection of Roman blinds which has been inspired by the latest trends in soft furnishings and home decor.

 This new range has more than 110 fabrics to choose from and has options available in both made to measure and also through wholesale.

Affiniti made to measure blinds come in three different options – standard, superior and continental – with standard being a cord lock system, superior being chain operated and continental offering a choice of either system.

All Affiniti Roman blinds are fully lined and there are four different choices available including white, ivory, flame retardant and blackout to ensure maximum levels of warmth, privacy and light control.

Affiniti made to measure blinds contain fibreglass rod supports which are sewn into the blind together with a PVC bottom bar which provides perfectly balanced symmetrical folds giving a pleated effect when raised and lowered for each panel.

For wholesale customers, Amo will offer a superior chain operated system, which is encased in a white cassetted, shaped headrail with Velcro and adjustable lift cords. It is available in ten popular sizes which can easily be cut down and each headrail comes with a one metre continuous loop chain in white plastic as standard, with metal being optional.
 In terms of fabrics the Affiniti Roman range offers a well-balanced choice of natural shades, subtle pastels and vibrant and textured patterns including faux suedes, exciting stripes, luxurious silks, polka dots and floral designs.

 Colours which dominate the range include pretty pinks, fresh greens, modern reds and blacks as well as rich jades and great golds.

The new collection book is divided into 11 sections to reflect the unique mixing of complementary fabrics and colours. It also has a six page brochure detailing the different Affiniti Roman systems and displays the different lining options for both Affiniti and Continental roman blinds.

For wholesale customers there are 82 fabrics available together with four lining options.
Speaking about the launch of the new Roman collection, marketing manager Helen Kilvington said initial research indicates it being very well received because of the quality of the fabrics and the choices of patterns and colours.

“In the new Roman collection we think we have achieved a perfectly balanced range of blinds which appeal to a whole host of different customers,” she said.
“We have delivered another collection which is at the leading edge of the latest trends in soft furnishings and home decor which are designed to inspire homeowners.”

  • Amo Made to measure – T: 01924 413010  Wholesale – T: 01429 851500
 

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